Welcome to Primo Lab Design Studio. We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our services or visit our website.

If you have any questions about this Privacy Policy, please contact us at:

• Email: lab@primo.dental
• Phone: 01244 851 504
• Address: 12 White Friars, Chester, CH1 1NZ, UK

1. Information We Collect

We may collect and process the following types of personal data:

• Contact Information: Name, email address, phone number, mailing address.
• Professional Details: Practice name, role, dental license number (if applicable).
• Order Information: Details about the products and services you request or purchase.
• Payment Information: Billing address, payment method (we do not store card numbers ourselves but may use third-party payment processors).
• Technical Information: IP address, browser type, operating system, and browsing behaviour on our website.
• Communications: Records of emails, calls, or other communications with us.

2. How We Use Your Information

We use your information to:

• Process orders and deliver dental restorations and appliances.
• Communicate with you about your orders, services, or inquiries.
• Provide customer support and respond to your requests.
• Improve our website, services, and customer experience.
• Send promotional materials, newsletters, or updates (you may opt out at any time).
• Maintain business records and comply with legal obligations.

3. How We Share Your Information

We do not sell your personal data. We may share your information in the following circumstances:

• Service Providers: With trusted vendors who perform services on our behalf (e.g., shipping companies, payment processors, IT providers) under strict confidentiality agreements.
• Legal Requirements: If required by law, regulation, or legal process (e.g., to comply with a court order).
• Business Transfers: In the event of a merger, acquisition, or sale of our business assets, customer information may be transferred as part of that transaction.

4. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements.

5. Your Rights

Depending on your location and applicable laws (e.g., the UK GDPR), you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request erasure of your data in certain circumstances.
• Object to or restrict processing of your data.

Request data portability. Withdraw consent for marketing communications at any time. To exercise these rights, please contact us at lab@primo.dental.

6. Cookies and Tracking

We may use cookies and similar technologies to:

• Improve website functionality and user experience.
• Understand how visitors use our site.
• Deliver relevant advertising or marketing (where consented to).

You can manage your cookie preferences via your browser settings.

7. Data Security

We take reasonable technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. This includes secure servers, encryption, access controls, and staff training.

8. Links to Other Websites

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.

9. International Transfers

If we transfer personal data outside the UK or European Economic Area, we will ensure appropriate safeguards are in place to protect your data in accordance with applicable law.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on our website with the effective date. We encourage you to review it periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: lab@primo.dental
• Phone: 01244 851 504
• Address: 12 White Friars, Chester, CH1 1NZ, UK

Thank you for trusting Primo Lab Design Studio. Your privacy matters to us.